Diploma in Digital Marketing
Qualification Modern Apprenticeship
SVQ Level: 3
SCQF Level: 6
Course Code: GK4W 46
The Diploma in Digital Marketing at SCQF Level 6 provides learners with a qualification that demonstrates underpinning knowledge and evidence of competence in digital marketing. The qualification includes: understanding the business environment; understanding legal, regulatory and ethical requirements in sales or marketing; using collaborative technologies; principles of marketing and evaluation; developing professionalism and digital marketing metrics and analytics and gives you the knowledge and skills required to plan, implement and monitor effective digital marketing campaigns.
To attain this qualification, candidates must complete 65 SCQF Credits in total comprising of 27 mandatory credits and 38 optional credits from the groups below:
Full details of the qualification can be found on the SQA or EAL Website as appropriate using the following link: https://www.sqa.org.uk/sqa/73808.html
Full details of the Modern Apprenticeship framework can be found on the Skills Development Scotland Website using this link: https://www.skillsdevelopmentscotland.co.uk/media/42577/ma_framework_dm-2-nov-2016.pdf